Dai owns an automobile mechanic shop. He started using digital media to have real-time exchanges and almost instant communication with his defined consumer groups. All of the following are benefits of using real-time exchanges EXCEPT they

Real-time exchanges eliminate the need to have face-to-face interaction with customers.

Explanation:

Real-time exchanges is a form of communication in which a firm or businesses used to communicate over internet with their clients and business partners in other to have fast and secured information sharing. It is a form digital marketing and is very crucial to survival of almost all businesses in this modern world. It thus, have its own disadvantage since there is need for face to face interaction in some aspect of the business to have effective communication and interaction with one clients or customers. It is on this note that the real-time exchanges is not suitable some time.

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