You have decided to start up your own business for the summer rather than getting a summer job. A
business contact that you know can supply you with Nike “knock-off” hooded sweaters at $10 each. The
sweaters look exactly the same and are of similar quality to true Nike sweaters that retail in other stores for
$60 each. The “knock-off” sweaters have the brand name “Nik” and a swoosh logo very similar to the Nike
sweaters.
You go and visit your local shopping mall and find out that there are two possible Kiosk locations that you
can rent for July and August. The Kiosk that rents for $500 per week is located at the far end of the mall
behind the food court. You note that there is not much shopper traffic in this area as most shoppers just grab
something to eat and return to the main mall. The other Kiosk rents for $1000 a week and is located right in
the middle of the mall, in front of a store that sells Nike sweaters. Both locations have additional utility costs
of $250 per week.
You are going to hire a sales associate to run the Kiosk since you rather be playing golf during the summer.
You calculate that this helper will work 35 hours per week. The going rate for sales associates in the mall is
$10 per hour and 10% commission of the sales they make. You notice that there are several stores in the
mall with “sales help wanted” signs.

Answer the following questions:

1. Which Kiosk would you rent? Give at least 2 reasons for your choice.
2. Determine all the fixed costs. These are the cost (expenses that remain the same irrespective of how
much you sell.
3. How much would you pay your employee? Give at least 2 reasons for your choice.
4. What is the relationship between selling price and demand for the sweaters?
5. What else, other than price affects the demand for the sweaters? Indicate at least 2 different
strategies that you can try to increase the demand of your sweater.
6. Establish a selling price. Give at least 2 reasons for your choice.
7. What are your variable costs (expenses that are directly related to how much you sell – the more you
sell the higher they are)?
8. Based on your selling price, what is your profit per sweater sold (how much do you actually make for
every sweater sold.
9. Determine how many sweaters you have to sell before you actually start making money (to cover all
your fixed and variable costs).
10. Your golf membership and play fees for the summer are $6,000. How many sweaters are you going
to have to sell to make sure that you make enough profit so that you can play all summer?