This assignment will be dealing with Southwest Airlines. It requires you demonstrate your level of understanding of Integration across the Integrated Core (Marketing, Finance, Management and Operations)Below you will find 2 Weaknesses and 2 Threat statements from a Southwest Airlines SWOT analysis. Following the statements are questions that you need to answer to demonstrate your understanding of the implications that elements of a SWOT Analysis could have across the 4 disciplines of the Integrated Core. Read the Weakness and Threats statements carefully then proceed to answer the questions noted below:Southwest Airlines SWOT Analysis - WeaknessesSWA only caters to the Budget Traveler. Negative comments about SWA on Social Media due to overbooking of flightsSouthwest Airlines SWOT Analysis – ThreatsOther airlines trying to imitate SWA strategies. A possible decrease in business travel demand due to technology. MARKETING ASSIGNMENT QUESTIONS (graded for 100 Points)1). Assume you are the Vice President of Southwest Airlines, select 1 Weakness and 1 Threat from the SWOT Analysis statements above and explain how you would recommend taking that selected weakness and turning it into a strength and the selected threat and turning it into an opportunity. Next provide 2 explanations as follows:Explain how the weakness turned into a new strength would impact the disciplines of Marketing, Finance, Management and Operations. Explain how the threat turned into a new opportunity would impact the disciplines of Marketing, Finance, Management and Operations.