At Ogden Publications, the marketing department and its teams collaborate with the various editorial teams in order to produce Integrated Marketing Communications (IMC) that are beneficial for the company. Which one of the following is not a likely marketing benefit of IMC for Ogden Publications?

a. Public relations initiatives will maintain Ogden's image in the event that it publishes any plagiarized material.
b. The brand message will be integrated across all the advertising media that Ogden uses.
c. The message of the personal selling staff will complement and be consistent with the message of the advertising media.
d. Sales promotions will complement and be consistent with the message of the advertising media.