It is Christmas and Lora and her parents are shopping. Lora's attention is caught by a pair of Levi's jeans, which she immediately likes. Although there are several other brands available in the shelf and Levi's is comparatively expensive, Lora insists that Levi's jeans are better in quality and design. She manages to convince her parents that her choice is the best and buys the pair. This is an example of .