Business, 25.04.2020 01:19 mmczora22

Lindsey plans to open a new bicycle shop in Gainesville that will target college students. She anticipates that demand for bicycles will increase this summer as a result of higher gas prices and increasing parking problems on campus. However, she has also taken into account that some things may not go the way she has planned and has developed alternative courses of action. What component of the marketing plan do these alternative strategies represent?

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Lindsey plans to open a new bicycle shop in Gainesville that will target college students. She antic...

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