The Jungo Corporation, which produces waffle-irons, is reviewing the effectiveness of their marketing plan in consideration of modifying it for the next year. Their main competition is the Nordan Corporation which also produces waffle-irons of basically equivalent quality. Based on recent research conducted by Jungo, the perceived value of the Nordan Waffle-irons is 142. The perceived value of the Jungo waffle-irons is 161. What is the Customer Value-Add (CVA) Ratio for the Jungo waffle-irons?
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