Business, 06.05.2020 08:31 lemonsalt9378

2. A manufacturer conducts a concept test to predict market share for a new product. The product will only be introduced if first-year market share is expected to be at least 10%. Assume "preference" is a good predictor of market share. Any market share below 10% by the end of year 1 would be disastrous for the company. The product is tested against 2 existing, in-market products, with a sample of 200 consumers. 25 of them preferred this new product over the existing one. Should the product be introduced?

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2. A manufacturer conducts a concept test to predict market share for a new product. The product wil...

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