When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the competitive parity was 10.
The gross rating points for her firm's campaign were:

a) 160. b) 1,600. c) 400. d) 40.
e) The answer cannot be determined from this information.

a. 160

Explanation:

In order to get the Gross rating points (GRP) we are to compute this by multiplying the reach by frequency. Thus, in this case,

GRP = Reach x frequency

Reach = 40

Frequency = 4

GRP = 40 x 4

The correct answer is: 160

a. 160

Explanation:

Base on the scenario been described in the question, we can compute the gross rating points as follows,

Gross rating points (GRP) are computed by multiplying reach by frequency.

Therefore, in this case, the Gross rating points (GRP)

GRP = 40 x 4

GRP= 160.

So the correct answer is option a.

15 1/2 years old in california

answer; common market;