When reactions to a small scale marketing effort are used to predict reactions in a larger area, the testing method is:The alternative marketing program that emphasizes consumers passing along information about a product to other consumers is:

1. Test market

2. Buzz or Word of Mouth Marketing

Explanation:

1. Test market is made up of a particular group of people who are used in checking feasibility of a product before bringing it out to the larger or general market. They are used to check how the general market would perceive the product once release. It is used in measuring consumer's response to a new product before introducing it to the larger market.

2. Buzz marketing involves or rather refers to the situation whereby a satisfied consumer/customer passes along information pertaining to a particular product to another consumer/customer. It is a situation whereby a person recommends the use of a particular products to another customer. It involves using word of mouth marketing to works in one's favour.

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