According to Goodstein (2000), identify the characteristic of scientific inquiry that emphasizes that if an idea is falsified when it is tested, science is thereby advanced because this result will spur the development of new and better ideas.

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.