To gain an edge, businesses must :

a. refrain from making changes to their existing range of products.
b. launch products into the market directly instead of wasting time on determining what the customers want.
c. continually alter, adapt, and develop products to keep pace with changing consumer needs.
d. engage in activities of price fixing with competitors.
e. view the customer's perception of value as the sole measure of work performance.

C. continually alter, adapt and develop products to keep pace with changing consumer needs.

Explanation:

There are several firms or businesses, competing to have largest market share in terms of product and service ofering, and revenue generation. In this modern times, the mode of operations of these businesses are changing in order to have an edge over others and to meet up with changing consumer demands.

For a business to have an edge over its competitors, it must;

-Do more in terms of having tools, modern technology to produce quality and unique products so as to stand out among others.

-Skills development. As a business, there must be training and retraining of staff and business owners in order to acquire skills required to drive the business profitably.

-Continually alter, adapt and develop products to keep pace with changing consumer needs.

-Employ people who are sound emotionally. This is a skill that will drive the focus and objective of the business.etc

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