Munchkin is a popular baby clothing brand. The founder of the company, Isabel, conducts a brainstorming session with her employees every week in order to come up with new ideas to expand the brand. One of her employees suggests that Munchkin should add baby footwear to its collection. In this case, the employee's suggestion is an example of

A) downward communication
B) upward communication
C) horizontal communication
D) informal communication

B) upward communication

Explanation:

Upward Communication -

It refers to the flow of information from the lower level to the higher level in the company, is referred to as upward communication.

The method helps to pull out thought and innovative technique from all the employees working in the company , and is used for the betterment of the company.

It helps to have a healthy conversation and decision making process, which helps the company to grow.

Hence, from the question,

The company Munchkin takes idea from all the employees and tries to implement it into the company, thereby showcasing the method of upward communication.