In a marketing context, receivers are only those:. a. consumers who read, hear, or see a message about a product or service and then choose to buy it. b. consumers who read, hear, or see the message sent by a source during the communication process. c. a firm that obtains a basic message or theme from its advertising agency and translates that vision into a usable IMC campaign. d. promotional firms that select the best channels through which to convey advertising messages. e. customers who read, hear, or see the message sent by a source and interpret it as intended rather than fitting it to their individual beliefs.

Uppose the book-printing industry is competitive and begins in a long-run equilibrium. then hi-tech printing company invents a new process that sharply reduces the cost of printing books. suppose hi-tech's patent prevents other firms from using the new technology. which of the following statements are true about what happens in the short run? check all that apply. hi-tech's average-total-cost curve shifts downward. hi-tech's profits increase. the price of books remains the same. hi-tech's marginal-cost curve remains the same.

Use this image to answer the following question. when the economy is operating at point b, the us congress is most likely to follow

Pennewell publishing inc. (pp) is a zero growth company. it currently has zero debt and its earnings before interest and taxes (ebit) are $80,000. pp's current cost of equity is 10%, and its tax rate is 40%. the firm has 10,000 shares of common stock outstanding selling at a price per share of $48.00. refer to the data for pennewell publishing inc. (pp). pp is considering changing its capital structure to one with 30% debt and 70% equity, based on market values. the debt would have an interest rate of 8%. the new funds would be used to repurchase stock. it is estimated that the increase in risk resulting from the added leverage would cause the required rate of return on equity to rise to 12%. if this plan were carried out, what would be pp's new value of operations? a. $484,359 b. $521,173 c. $584,653 d. $560,748 e. $487,805