A critical part of a brand's message to the market and consumers is to not only be relevant to customers and build credibility, trust, and loyalty, but also present coherent message differentiation of its product or service from the competition. This type of coherent, unifying brand messaging is known as:

Consistency

Explanation:

Brand messaging refers to the way a marketer utilizes the right language to capture the attention of potential customers. It involves making a product stand out among different other products in the market.

The content of a brand messgae determines the willingness of a customer to purchase the product. A Brand message must contain unique keywords to capture the attention of customers. A Brand message must clearly define a product value which should appeal greatly to the customers.

answer; ///i believe that the correct answer is (post conventional)

engaging in financial planning?

just took my test