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Business, 06.05.2020 02:03 netflixacc0107
This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport. Read the following article: Megabus. pdf Preview the document Write a short summary of the material (one or two well-crafted paragraphs please) and answer the case-ending questions. You may use outside research to help answer the questions. 1. As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?2. Does Megabus have any overwhelming resources and capabilities?
3. As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Chicago and Columbus, which one would you choose?
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This case explores some issues related to entering a new foreign market and describes the strategies...
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