Under Armour developed dynamic advertising, sponsorships of sports leagues, a creative Web site and celebrity spokespeople to promote their sports and clothing products. Under Armour is engaged in:A. integrated marketing communications

B. a centralized market strategy

C. a concentrated market strategy

D. an undifferentiated market strategy

E. lifestyle segmentation based on sports

Integrated marketing communications.

Explanation:

Integrated marketing communications involved passing clear messages about a particular product to potential customers through different communication channels. It is used to create an awareness of the product to the customers.

Intergrated marketing communication involves delivering a consistent message about a product to potential customers through multiple platforms.

Integrated marketing communications helps a business to increase sales at a reduced cost.

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