The types of decision making a consumer uses for a product does not necessarily remain constant. Why ?

The answer is:

1. When the consumer's preferred product is sold out or not in the market again.

2. When a consumer is deriving a disutility from a product and the producer of the product fails to address the situation

Explanation:

Consumers are believed to be rational when it comes to taking consumption decisions. Consumers' consumption is not always constant or the same sometimes there are deviations from the norms and the following reason could be some of the reasons.

1. When the consumer's preferred product is sold out or not in the market again. Consumers in this category will need to go for alternative or substitute goods after evaluating his choices.

2. When a consumer is deriving a disutility from a product and the producer of the product fails to address the situation. The rational consumer will have to abadon this product and go for the alternative.

These two reasons can make consumers to change their preference.

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