Katy, from Question 1, is very optimistic about this being a successful venture. She asks you the following question – "If, in say, 5 years I have a successful business with strong sales, profits and cash flow, what is the general rule on how to determine the value of my business? Based on the material in your International Business class, can you give me some general rules on how to value an ongoing business?" Write an essay explaining what you would tell her. Include in your answer the significance of how the concept of the growth of GDP, or alternatively the decline of GDP, may impact the valuation 5 years from now.