The Softbank telecommunications and internet corporation prides itself on being a forward-thinking, innovative company. To market its various products, Softbank coordinates many marketing tools such as sales promotions, digital marketing, advertising, public relations campaigns, and even some guerrilla marketing with its corporate and marketing strategic message. What impact does a coordinated message have on Softbank’s target markets?

Coordinated messages positively changes a customer perception towards a product this is because information about the product is passed through different mediums.

Explanation:

An effective advertising campaign involves the utilization of coordinated messages inorder to advertise a particular product.

An advertising campaign helps to create awareness about the product and achieve a high demand for the product in the market.

The message being passed to the customers must be in a clear and orderly manner so that they can understand better the different features of the product.

Softbank telecommunication and internet corporation market their products through different channels such as sales promotions, digital marketing, advertising, public relations campaigns. This is done inorder to pass a coordinated message about the product to a large number of audience.

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