1. Which description best fits Chester? For clarity:
a. A differentiator competes through good designs, high awareness, and easy accessibility.
b. A cost leader competes on the price by reducing costs and passing the savings to customers.
c. A broad player competes in all parts of the market.
d. A niche player competes in selected parts of the market.
2. Which of these four statements best describes this competitor?
a. Digby is a niche differentiator
b. Digby is a broad cost leader
c. Digby is a niche cost leader
d. Digby is a broad differentiator

Andrew Carnegie is the best example of the American steel monopoly industry. He began his career by working in a cotton factory in Pittsburgh. In 1859 Andrew began to move up to a strategic position on the Pennsylvania Railroad.

Hence, PART A:-A niche player competes in selected parts of the market.

PART B:-Digby is a niche cost leader

Niche players concentrate on a small portion of the market. They outperform and outnumber the competition. Niche players concentrate on a single product an strive to meet market demands.

Since in the question it is mentioned that the Digby company shifts the focus to the segments of Thrift and Nano while on the other hand it also decreasing the cost so here the niche cost leader should be considered as it is focused on the specific segment also it concentrate on the price reduction i.e. less the price charged by the competitor in order to gain the competitive advantage.

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1. d. A niche player competes in selected part of the market.

2. c. Digby is niche cost leader

Explanation:

Niche players focus on small segments in the market. They outperform and dominate the market. Niche players focus on specific product and aims to satisfy market needs. The correct answer for question 1 is d. A niche player competes on selected parts of market. The niche cost leader is the company which aims to dominate the price sensitive market. They try to set price below from their competitors and make profits by increased sales.

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