A mobility service company decides to start operation in a new city. The company has hired you to help determine the viability of its business in the city. You have estimated a logit model with the two modes available (DL-drive alone, B-bus) with the following utility functions:
U_DL = 2.3 - 0.2 (cost_DL) - 0.03(travel time_DL)
UB = -0.2(cost_B) - 0.01(travel times_B)
where cost is in dollars and travel time in minutes. Between a residential area and a commercial complex 4,000 trips are generated. You have identified this origin-destination pair as the most attractive market for the company and collected the following information for the existing modes:
Mode
Variable Drive Alone Bus
Travel time (min) 20 25
Cost (in $) 6 1
Suppose that you have estimated the utility function for the new mobility service MS as:
U_MS = 0.8 -0.2(cost_MS) - 0.03 (total times_MS)
Where, total time includes both travel time and waiting time.
Answer the following:
i. How many trips are made by each mode (drive alone and bus) before introducing the new mobility service option?
ii. Assume that the travel time for the new option will be 20 min and waiting time for each ride will be 5 min and a customer has to pay $5.00 for each ride. How many trips will be served by the new mobility service?
iii. If the company has to pay a service tax of $1,500 per day for operating in the city and a flat $2.00 for each ride to the drivers, will it be a profitable operation for the company?
iv. If the company wants to capture 25% of the market share, what price per ride should it offer to its customers?

Ticker services began operations in 2015 and maintains long-term investments in available-for-sale securities. the year-end cost and fair values for its portfolio of these investments follow.portfolio of available-for-sale securities cost fair valuedecember 31, 2015 $ 369,060 $ 357,988 december 31, 2016 420,728 445,972 december 31, 2017 572,190 676,901 december 31, 2018 864,007 768,966 prepare journal entries to record each year-end fair value adjustment for these securities.calculation adjustment required to fair value adjustment.12/31/15 existing balance in fair value adjustment-afs (lt) required balance in fair value adjustment-afs (lt) adjustment required to fair value adjustment-afs (lt) 12/31/16 existing balance in fair value adjustment-afs (lt) required balance in fair value adjustment-afs (lt) adjustment required to fair value adjustment-afs (lt) 12/31/17 existing balance in fair value adjustment-afs (lt) required balance in fair value adjustment-afs (lt) adjustment required to fair value adjustment-afs (lt) 12/31/18 existing balance in fair value adjustment-afs (lt) required balance in fair value adjustment-afs (lt) adjustment required to fair value adjustment-afs (lt) record the year-end adjusting entry for the securities portfolio as of december 31, 2015.date general journal debit creditdec 31, 2015 record the year-end adjusting entry for the securities portfolio as of december 31, 2016.date general journal debit creditdec 31, 2016 record the year-end adjusting entry for the securities portfolio as of december 31, 2017.date general journal debit creditdec 31, 2017 record the year-end adjusting entry for the securities portfolio as of december 31, 2018.date general journal debit creditdec 31, 2018