Montana governor Johnny B. Goode made a campaign appearance with several police officers in uniform lined up behind him. The problem was Montana law prohibits paid public employees from making such appearances while in uniform. At the follow-up press conference, Goode faced tough questions that he tried to answer. But the results were not favorable. What PR dilemma did he face? Select one: a. He tried to control the message by diverting attention. b. He tried to control the message in an uncontrolled media environment. c. He tried to apply the hierarchy of outcomes but it did not work. d. He tried to use salesmanship.