Business, 10.05.2020 01:57 ayoismeisjjjjuan

FOOT CREAM MINI CASE: Athlete's Aid is a foot cream designed to prevent athlete's foot with oncedaily
application after showering. Athlete's Aid advertising features Tom Brown, a well known football
player, giving a testimonial on how effectively Athlete's Aid prevents athletes foot and the terrible foot
smell associated with it. These television ads are placed at the end of the advertising series immediately
before kick-off in a number of important games during the football season, with the ad repeated during
the rest of the game.

42. In the FOOT CREAM MINI CASE, Athlete's Aid emphasizes the use of its product to prevent athlete's foot. This is an
example of .
A) deceptive advertising
B) positive message framing
C) corrective advertising
D) comparative advertising
E) negative message framing

Answers: 2

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