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Business, 21.05.2020 22:04 jojojojo5730

The exclusive Swink Golf Driving Range has had a standard price of $16.00 per hour. The facility has 30 golfing stations, with average usage of 40%, 9 hours a day, 7 days a week. Morgan Swink, the owner, would like to enhance revenue. He proposes new pricing at $12 per hour on weekdays and $23 per hour on weekends. He estimates that weekday usage will increase to 50% and weekend usage will remain at 40%, even with the price increase. Variable cost is a consistent $3 per hour. Which strategy is better? Total revenue under the current pricing is $ nothing (round your response to the nearest dollar).

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