This is a three part assessment: Part 1: Research characteristics of the teenage market and cite the URL's where you find the information. Part 2: Find five companies worldwide that target teens and list them with the URL's. Part 3: Choose three of the companies and analyze the marketing mix of each company. Include the following: How the company caters to the teen market (what the product is, why teens like it, why teens were chosen as the target market) Pricing strategies used to market the product Distribution of the product (how it gets to you) Promotion of the product (how it is advertised to entice you to want it and purchase it) Assignment Guidelines:

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Mae jong corp. issues $1,000,000 of 10% bonds payable which may be converted into 10,000 shares of $2 par value ordinary shares. the market rate of interest on similar bonds is 12%. interest is payable annually on december 31, and the bonds were issued for total proceeds of $1,000,000. in accounting for these bonds, mae jong corp. will: (a) first assign a value to the equity component, then determine the liability component. (b) assign no value to the equity component since the conversion privilege is not separable from the bond.(c) first assign a value to the liability component based on the face amount of the bond.(d) use the “with-and-without” method to value the compound instrument.

What is marketing’s contribution to the new product development team? a. technical expertise needed to translate designs into an actual product/service. b. deep customer insight that leads to product ideas. c. ability to assess financial viability d. feedback on design as well as how customers will actually use the product e. technical expertise needed to translate concepts into product/service designs.