Procter & gamble wants to determine both the market share of iams and the customer lifetime value of iams buyers. it would include different measurements when calculating each of these values. a number of different measurements are listed below. indicate whether the measurement would be used to calculate market share or customer lifetime value.

Afirm wants to strengthen its financial position. which of the following actions would increase its current ratio? a. reduce the company's days' sales outstanding to the industry average and use the resulting cash savings to purchase plant and equipment.b. use cash to repurchase some of the company's own stock.c. borrow using short-term debt and use the proceeds to repay debt that has a maturity of more than one year.d. issue new stock, then use some of the proceeds to purchase additional inventory and hold the remainder as cash.e. use cash to increase inventory holdings.