The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound. People were upset with Exxon's response to the disaster. The company was slow to admit its mistake and even slower to implement cleanup activities. Exxon was criticized for acting in a manner that would benefit the organization but not society. In short, Exxon did not demonstrate:. 1. Social responsibility
2. Value conciousness
3. Gray marketing
4. Profit responsibility
5. Transactional marketing

1. Social responsibility.

Explanation:

Social responsibility is an ethical principle or business practice that supports, that individuals or business entities are required to fulfil civic duties, such as welfare, charity, etc. for the benefit of the society at large.

Simply stated, it incorporates sustainable societal development into business models. A company's social responsibility involves the process of creating a balance between economic growth, societal welfare and largely it's environment.

In this scenario, Exxon was slow to own up to it's error and even slower in implementing cleanup activities of the pristine waters of Prince William Sound. Sequel to this, it was criticized by the residents of Alaska and others around the world for acting in a manner that would benefit the organization but not society.

Hence, Exxon did not demonstrate social responsibility.

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