Different ratios are important to different groups of people depending upon their intended target audience. 1. When evaluating whether to purchase public stock, what ratio should be considered to be most important and WHY? (HINT: not to get ahead of ourselves, but there is a slide in the Ch.10 PowerPoint that may prove helpful.) 2. What ratio(s) should a banker or lender consider to be most important and why?

John has served as the chief operating officer (coo) for business graphics, inc., a publicly owned firm, the past 5 years. which of the following statements about john is correct? both john and the ceo of business graphics must certify to the sec that the firm's financial statements are accurate. as the coo, john will be ranked higher than the ceo but still below the cfo. in john's postition as the coo, it is highly unlikely that he would also be the chairperson of the board of directors. as the coo, john would typically be involved with accounting, finance, and asset purchase decisions.