To help ensure that they are making ethical business decisions, corporate employees should evaluate their actions based on a. personal morals. b. their own interpretation of "gray areas" of the law. c. the standards set by previous employers. d. the six basic guidelines provided by the George S. May International Company.

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?

Abrief overview of your company's strengths, weaknesses, opportunities, and threats is called a branding strategy. financial evaluation. paranoid scenario. situational analysis.

Saks fifth avenue wants to learn about its consumers' attitudes toward on-line purchases. there are numerous studies that are available about consumers and on-line buying, but saks believes its customers might be different from the usual on-line consumer profile, so they decide to conduct their own study. if saks were to use the available data about consumer attitudes, it would be using data; however, if saks does its own study it would collect data.