Business, 20.06.2020 21:57 lorettawintx

Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now more than 3,700 restaurants in 650 Chinese cities, and KFC has a 40 percent market share of the entire fast-food industry there. Yum! Brands China owns and directly manages about 90 percent of its Chinese stores, so it appears that the company prefers in this market.

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Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There ar...

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