subject
Business, 24.06.2020 04:01 loveoneonly9154

You are the marketing analyst for Better Beans Coffee Company, which has nine stores nationwide. The company wants to build two additional stores. Your executive team has decided that rather than expand to new markets, they want Better Beans to begin opening additional stores in existing markets. While this will create cannibalization in the short term, it will create marketing and operating efficiencies as more stores are opened in each city. As a scrappy and growing startup, Better Beans does not yet have access to complex marketing analytics software. Fortunately, you are an expert at gathering market data from inside and outside the company and crunching accurate numbers with nothing more than an Excel spreadsheet.

You have been tasked with calculating the two best markets for opening an additional store. You have already calculated two things that allow you to estimate the net additional revenue in each market after adding a second store:

Revenue for a second store in each market
The revenue lost from estimated cannibalization at the first store.
Existing StoreRevenueSecond Store Revenue EstimateCannibalization EstimateRevenue Drop Due to CannibalizationNet Revenue Increase for Market (Second Store Revenue - Cannibalization)
Los Angeles $1,500,000 $1,150,000 20% $300,000 $850,000
Houston $2,800,000 $2,200,000 25% $700,000 $1,500,000
Orlando $2,050,000 $1,605,000 10% $205,000 $1,400,000
Atlanta $2,550,000 $1,797,500 45% $1,147,500 $650,000
Chicago $2,500,000 $1,700,000 30% $750,000 $950,000
San Diego $2,300,000 $1,820,000 40% $920,000 $900,000
Portland $3,100,000 $2,110,000 35% $1,085,000 $1,025,000
Dallas $2,000,000 $1,500,000 20% $400,000 $1,100,000
Boston $4,000,000 $3,025,000 10% $400,000 $2,625,000

ansver
Answers: 3

Another question on Business

question
Business, 21.06.2019 19:40
Alocation analysis has been narrowed down to two locations, akron and boston. the main factors in the decision will be the supply of raw materials, which has a weight of .50, transportation cost, which has a weight of .40, and labor cost, which has a weight of .10. the scores for raw materials, transportation, and labor are for akron 60, 80, and 70, respectively; for boston 70, 50, and 90, respectively. given this information and a minimum acceptable composite score of 75, we can say that the manager should:
Answers: 3
question
Business, 21.06.2019 21:20
“wonderful! not only did our salespeople do a good job in meeting the sales budget this year, but our production people did a good job in controlling costs as well,” said kim clark, president of martell company. “our $11,150 overall manufacturing cost variance is only 3% of the $1,536,000 standard cost of products made during the year. that’s well within the 3% parameter set by management for acceptable variances. it looks like everyone will be in line for a bonus this year.” the company produces and sells a single product. the standard cost card for the product follows: standard cost card—per unit direct materials, 4.00 feet at $4.00 per foot $ 16.00 direct labor, 1.1 direct labor-hours at $13 per direct labor-hour 14.30 variable overhead, 1.1 direct labor-hours at $2.40 per direct labor-hour 2.64 fixed overhead, 1.1 direct labor-hours at $6.50 per direct labor-hour 7.15 standard cost per unit $ 40.09the following additional information is available for the year just completed: a. the company manufactured 20,000 units of product during the year.b. a total of 77,000 feet of material was purchased during the year at a cost of $4.25 per foot. all of this material was used to manufacture the 20,000 units. there were no beginning or ending inventories for the year.c. the company worked 24,000 direct labor-hours during the year at a direct labor cost of $12.50 per hour.d. overhead is applied to products on the basis of standard direct labor-hours. data relating to manufacturing overhead costs follow: denominator activity level (direct labor-hours) 19,000 budgeted fixed overhead costs $ 123,500 actual variable overhead costs incurred $ 64,800 actual fixed overhead costs incurred $ 120,900required: 1. compute the materials price and quantity variances for the year. (round standard price and actual price to 2 decimal places. indicate the effect of each variance by selecting "f" for favorable, "u" for unfavorable, and "none" for no effect (i.e., zero 2. compute the labor rate and efficiency variances for the year. (round standard rate and actual rate to 2 decimal places. indicate the effect of each variance by selecting "f" for favorable, "u" for unfavorable, and "none" for no effect (i.e., zero 3. for manufacturing overhead compute: a. the variable overhead rate and efficiency variances for the year. (round standard rate and actual rate to 2 decimal places. indicate the effect of each variance by selecting "f" for favorable, "u" for unfavorable, and "none" for no effect (i.e., zero b. the fixed overhead budget and volume variances for the year. (indicate the effect of each variance by selecting "f" for favorable, "u" for unfavorable, and "none" for no effect (i.e., zero
Answers: 2
question
Business, 22.06.2019 20:00
If a hotel has 100 rooms, and each room takes 25 minutes to clean, how many housekeepers working 8-hour shifts does the hotel need at 50 percent occupancy?
Answers: 1
question
Business, 22.06.2019 21:00
There is just one person in our group, silvia, who seems to have radically different ideas about how to complete our project. she seems to purposely disagree with the majority opinions of the rest of us though yesterday she said something that made a lot of sense to us solve our production problem. i suggested to the entire group today that we hear silvia’s suggestions and asked silvia to share in-depth more of what she said yesterday. i am using which adaptive leader behavior?
Answers: 2
You know the right answer?
You are the marketing analyst for Better Beans Coffee Company, which has nine stores nationwide. The...
Questions
question
Chemistry, 03.07.2020 07:01
question
Mathematics, 03.07.2020 07:01
question
Mathematics, 03.07.2020 07:01
question
Mathematics, 03.07.2020 07:01
question
Spanish, 03.07.2020 07:01
question
Mathematics, 03.07.2020 07:01
Questions on the website: 13722361