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Business, 24.06.2020 22:01 que81hhh

Cutter Ford Aiea for years marketed itself on the slogan "Cutter Ford Aiea: Where you make the deal." What car buyers said was that they could buy the same cars as at other Ford dealerships, but often paid lower prices when they shopped at Cutter Ford Aiea. Which of the following is true with regard to Cutter Ford Aiea's value proposition? a. The same for less value proposition is mostly offered by marketers who sell higher quality upscale products or services
b. The same for less positioning involves meeting consumersâ lower performance orquality requirements at a much lower price
c. The same for less value proposition cannot generate profitsd. Discount stores and "category killers" rarely use the same for less value propositione.
d. Offering the same for less can be a powerful value proposition because everyonelikes a good deal

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