Recommend that the company do nothing at this point. The term "soon" is subject to interpretation, and the expense of withdrawing an expensive ad campaign and changing packaging is not warranted. Recommend that the company suspend the ad campaign and revise the packaging on new product in the factory, but do not withdraw the product from distributors to change the existing packaging. Recommend that the company suspend the ad campaign, issue a press release acknowledging its error, and withdraw existing product from distributors to change the packaging to eliminate the reference that it decomposes into natural elements soon after disposal. Recommend that the company order tests from an independent testing lab or obtain other evidence to determine the validity of Luke's claims before making a decision about the ad campaign and packaging.

Each container is cut from the mould once the plastic has cooled and hardened. unit-level 2 patents are obtained for each new type of container mould. facility-level 3. plastic resins are used as the main direct material for the containers. product-level 4. a plant manager oversees the entire manufacturing operation. facility-level 5. the sales force incurs travel expenses to attend various trade shows throughout the country to market the containers. product-level 6. each container product line has a product line manager. product-level 7 the extrusion machine is calibrated for each batch of containers made. facility-level 8. each type of container has its own unique moulds. unit-level 9. routine maintenance is performed on the extrusion machines. facility-level 10. rent is paid for the building that houses the manufacturing processes. classify each activity as either unit-level, batch-level, product-level, or facility-level.