1. It is generally understood that a marketer uses the knowledge of consumer behaviour concepts to influence consumer purchase decision/consumption behaviours. In your answer, select one external influence (e. g., reference groups or family). Reflecting on yourself as a consumer, use an example of a brand that employs the knowledge of the selected external influence in their marketing strategy. Explain how and why the brand is effective in influencing your behaviours. 2. Culture and ethnicity can strongly influence consumer behaviour. As a consumer, reflect on your behaviours on how your purchase decision/consumption of a particular product/service is influenced by the culture or ethnicity that you identify with. Be sure to include examples to demonstrate your understanding.