In a persuasive message, an effective introduction of a product, service, or idea: a. describes an anecdote that is likely familiar to the audience. b. is written using a deductive outline. c. is cohesive and action centered. d. uses abstract nouns and passive verbs.

d. uses abstract nouns and passive verbs.

Explanation:

A persuasive text can be defined as one written in order to convince someone of something. This text is prepared using some specific techniques and structures to achieve the objective. In a persuasive marketing text, techniques are used that affirm and support a favorable position to convince consumers to purchase a product, for example, supported by facts, evidence, statistics, etc.

Therefore, one of the techniques used in the introduction for a persuasive text to be effective, is to carry out an indirect approach, using resources from abstract nouns and passive verbs, which convey states, qualities, actions and feelings, so that the text is understood generating reciprocity, empathy , commitment, scarcity and several factors that make the consumer be encouraged to purchase a certain product or service.

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