While choosing an airline for your upcoming vacation trip, you decided that you will only choose from airlines that have the highest safety ratings. Eventually, you choose an airline based on the price of the ticket. Which of the following statements(s) is true about how you perceive price and safety as attributes?
A. Price is a salient attribute, but Safety is the determinant attribute.
B. Price is a strong attribute, and Safety is an irrelevant attribute.
C. Price is a strong attribute, and Safety is a weak attribute.
D. Price is the determinant attribute, and Safety is a salient attribute.
E. Price is the salient attribute, and Safety is a determinant attribute.
Answers: 2
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While choosing an airline for your upcoming vacation trip, you decided that you will only choose fro...
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