Business, 14.07.2020 23:01 Izzyfizzy

IBM lets frontline employees spend up to $5,000 to solve a customer problem on the spot, which is an example of which of the following steps that a marketing CEO can take to create a market- and customer-focused company? A) Empower the employees.

B) Hire strong marketing talent.

C) Get outside help and guidance
.
D) Install a modern marketing planning system.

E) Develop strong in-house marketing training programs.

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IBM lets frontline employees spend up to $5,000 to solve a customer problem on the spot, which is an...

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