In the Chase case, Chase segmented customers based on the types of rewards they preferred. Which segmentation strategy does Chase use?

The answer is behavioural segmentation

Explanation:

Behavioral Segmentation is a form of customer segmentation that divides consumers according to behavior patterns as they interact with a company. One of the objectives is to understand how to address the particular needs and desires of customer groups..

It helps us to analyze how consumers used their cards and how much they valued rewards. We have benefit-seeking buyers, Loyalty-oriented purchasing etc

answer; institution;

answer: in the short-run firms will respond by raising the price of turkey.

explanation: initially the long-run equilibrium is at a price of $5 per pound of turkey and a quantity of 50 million pounds per year. now, when webmd claims that a protein found in turkey will increase your expected lifespan by 4 years. the consumers demand for turkey will increase at every price shifting the demand curve to the right from d1 to d2. while, there will be no change in the supply curve in the short-run as it is not possible for producers to adjust supply so quickly. as a result the new equilibrium will occur at a higher price and a higher quantity of turkey.

thus, in the short run firms will respond by increasing the price of turkey, selling more quantity at a higher price and earning economic profits.