If some of the products developed by I'mASoftwareCo. must face market competition that can very quickly produce either an identical product or a close substitute for it, then
a) it may decide against R&D projects of this sort.
b) it will have to figure out innovative ways to prevent adaptation and copying of its products.
c) the other firms will all save on their R&D costs.
d) it must charge more for its products to quickly compensate for the research and development costs.
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If some of the products developed by I'mASoftwareCo. must face market competition that can very quic...
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