Sometimes marketers get it all wrong and are surprised by the particular market response they receive. This happened to the Honda Motor Corporation when they introduced the Honda Element in 2003. The identified target market was 25 to 35 years of age. Reflecting this, the value proposition focused on adventure. Yet, the largest response came from consumers on average 20 years older (including the author of this question). In light of this, reevaluate Honda’s value proposition beginning with what “problem” the Element answered for this older, less adventurous, market segment. Be sure to include all the key elements of a value proposition in your response. Limit yourself to no more than 1000 words, much fewer if practical. Your answer will be evaluated based on correctness, completeness, and clarity. Be attentive to your writing.

The new york times (nov. 30, 1993) reported that “the inability of opec to agree last week to cut production has sent the oil market into turmoil . . [leading to] the lowest price for domestic crude oil since june 1990.” why were the members of opec trying to agree to cut production? so they could save more oil for future consumption so they could lower the price so they could raise the price why do you suppose opec was unable to agree on cutting production? because each country has a different production capacity because each country experiences different production costs because each country has an incentive to cheat on any agreement the newspaper also noted opec’s view “that producing nations outside the organization, like norway and britain, should do their share and cut production.” what does the phrase “do their share” suggest about opec’s desired relationship with norway and britain? opec would like norway and britain to keep their production levels high. opec would like norway and britain to act competitively. opec would like norway and britain to join the cartel.