Emy is at dinner with her group of friends when one of them pulls out a new pen that not only writes but takes pictures. It also saves what it writes on a flash drive so the user can download the file later to her laptop through bluetooth. She rolls her eyes and makes a few skeptical comments about the fancy device. Emy’s attitude fits closest to which adopter category?

Late Majority.

Explanation:

The adoption of a product by consumers is divided into five categories, namely, innovators, early adopters, early majority, late majority, and laggards. Such customers are known as adopters who adopt to new technology differently. The category of adopters was proposed by Everett Rogers in 1962.

In the given scenario, Emy exemplifies Late majority adopter.

Late Majority adopters are those adopters who adopts new innovation or technology after observing that the product has been adopted fruitfully by the majority of society. They rank on the second last position of the adopters. They are more skeptical to the product before adopting it. So, Emy fits the late majority category of adopters as she is skeptical about the fancy device shown by her friend.

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