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Business, 22.07.2020 17:01 tenleywood

Roger is debating how to allocate the IMC budget for his new ski equipment line within his firm. He knows having knowledgeable salespeople make sales calls can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is

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Roger is debating how to allocate the IMC budget for his new ski equipment line within his firm. He...
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