Loyalty/reward programs are becoming more and more prevalent. With the onset of more loyalty programs, it becomes important for companies to design programs that are differentiated from other competitor programs. What are at least three key aspects that a company must consider when developing a successful loyalty/reward program

A loyalty/reward program refers to prizes, discounts and other incentives that companies provide to their customers as art of aan strategy to encourage them to continue buying their products or services. Three key aspects that a company must consider when developing a successful loyalty/reward program are:

-Exclusivity because the customer has to feel that it is special to be part of the program and not that everyone gets the same benefits as the program won't provide any value for the customer.

-Customer knowledge because you need to understand your customers to make sure that the program would be relevant to them by appealing to their needs and desires.

-Contribution to the brand because you have to make sure that all the efforts support your brand as that is your image and the incentives offered have to provide value to it.

two years ago, when picking flowers in the mountains back of yosemite valley, i found a book. it was blotted and storm-beaten; all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however; many of the inner pages were well preserved. and although all were more or less stained and torn, whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today; its granite pages have been torn and blurred by the same storms that wasted the castaway book.

two years ago, when picking flowers in the mountains back of yosemite valley; i found a book. it was blotted and storm-beaten, all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however, many of the inner pages were well preserved. and although all were more or less stained and torn; whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today, its granite pages have been torn and blurred by the same storms that wasted the castaway book.