During which step in the STP marketing process is a value proposition defined and an action plan developed? Group of answer choices Profiling Planning Targeting Positioning Segmentation

The correct answer is Positioning

Explanation:

In marketing, the acronym STP means Segmentation, Target, and Positioning, which are essential steps to develop an effective marketing strategy. In the case of Positioning, this is the last stage of the process and implies creating a unique and clear perception of customers about the products. Due to this, in the positioning stage, it is necessary to propose the value of the product or the value the product has for the customer and therefore the reasons to buy it. Moreover, during this stage an action plan is developed, this means a set of strategies are defined to position the product.

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