The use of open innovation can be useful in the stage of the new-product process because it helps organizations find and execute product concepts externally and overcome the associated not-invented-here barriers.

Idea generation

Explanation:

Open innovation is when an organization uses outside sources to generate innovation instead of using ony internal sources.

The new product process involves the following stages:

-Idea generation that is about providing ideas.

-Screening that is about grouping the ideas generated.

-Concept testing is about developing the concept from the idea.

-Business analysis is about finding out if the cost and benefits make the idea viable.

-Product development is about creating the good.

-Market testing is about making sure that the product can be marketed successfully.

-Commercialization refers to selling the product to the customers.

According to this, the use of open innovation can be useful in the idea generation stage of the new-product process because it helps organizations find and execute product concepts externally and overcome the associated not-invented-here barriers as open innovation would allow to use external and internal sources in the idea generation which will help to provide more and better ideas because the company won't be limited ony to their resources which can increase the possibilities.

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