IMC is the process of coordinating all activities performed by entities of the distribution channel to make sure that the right product is in the right place and at the right time for consumers. a. True b. False

IMC

a.True

Explanation:

The coordination of all distributive activities is a just part of the integrated marketing communication that is IMC, as it tries to offer seamless consumer experience.  For instance, if  Company XYZ fails to provide the right product in the right place and at the right time for consumers, then the essence of its IMC is lost.

IMC means Integrated Marketing Communication.  It is a marketing communication approach that integrates many components for marketing communication effectiveness.  The foundation component ensures that IMC approach provides the right products in the right place and at the right time for consumers.  IMC also integrates the corporate culture, with a focus on branding and customer satisfaction.

Since IMC aims to increase sales and profits, sharpen the brand's competitive advantage, and achieve brand loyalty, it means that the goals cannot be achieved when Company XYZ's distribution channel offers empty promises by not putting the right XYZ product in the right place and at the right time for consumers.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

it's d. out with the planting and harvest of the crops.