Business, 30.07.2020 01:01 nayi2002

Planning is one of the major functions of management and includes both setting goals and deciding how to achieve them. An organization should adopt planning and strategic management for three reasons: (1) to provide direction and momentum, (2) to encourage new ideas, and (3) above all, to develop a sustainable competitive advantage. Logan, the founder of an electric car company (Dunamis Motors), is a very ambitious, energetic person who is passionate about his ideas. He has competitors in the automobile business who are expanding to motorcycles and self-driving car technology. Yet, Logan wants to gain a competitive edge by manufacturing electric yachts. He is meeting with his strategic analyst and creative director to pitch this idea, and things are not going well. How is he handling the situation and what should they be doing?

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