Through which strategy do you believe Lockheed Martin would be most profitable to pursue diversification?

Related diversification

Explanation:

Here is the complete question:

Lockheed Martin has been a recognized brand in technology for aeronautics and space systems fordecades. The U.S. government is Lockheed Martin’s main customer. Recently, as large-scale military actions have decreased across the globe, the government has been consuming less of Lockheed Martin’sofferings.

As a top of executive of Lockheed Martin, you’ve been asked to consider the opportunities to diversify into new markets in order to remain competitive and continue to increase profits.

Through which strategy do you believe Lockheed Martin would be most profitable to pursue diversification?

Related diversification occurs when a business or an organization expands its activities into similar product lines that to the ones it currently offers.

An example of related diversification is when a computer manufacturer starts making calculators.

By pursuing related diversification, Martin is exploring innovative products which are still within aeronautics scope.