Samantha is a marketing manager and researcher at a beverage company. Her company plans to launch a new health drink in the market to target athletes. Samantha has assembled a group of 60 local athletes and has given them a topic related to their interests. As the group discusses the topic, Samantha is taking notes. What type of primary research is Samantha using to collect market research data? A. personal interviews B. focus groups C. behavior observation D. mail survey